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Business

Brazil elections: Trailing in first round, victory in the second; how Lula secured a fourth term with WhatsApp's help

Marcus Chen
Marcus Chen
Marcus Chen
Managing Editor · St. Paul, MN

Marcus manages the day-to-day editorial workflow across all brands, coordinating coverage assignments and ensuring editorial standards are met. He previously served as city editor at the Pioneer Press and holds a degree in Political Science from Carleton College.

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Managing Editor · Tuesday, October 27, 2026 at 7:34 AM · 1 min read
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Brazil elections: Trailing in first round, victory in the second; how Lula secured a fourth term with WhatsApp's help — Mumbai Business news

Lula’s fourth-term victory over Flávio Bolsonaro followed a dramatic second-round comeback in Brazil. A WhatsApp channel, Lula’s Army, helped mobilise millions of supporters online, while a push to reach absentees and focus on economic concerns helped turn the contest around.

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