EV makers turn to family scooters to drive adoption

India's electric two-wheeler makers are turning to the family scooter segment to expand their customer base, moving beyond performance products to the mass market. The shift is prompting companies to rethink scooter design, with a focus on seating, storage, ease of handling, and charging.Both new-age companies and legacy manufacturers expect mass-market buyers to drive the next phase of growth for electric two-wheelers. Ather Energy's Rizta,