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Festive online sales up 17%, but miss forecasts

Katherine Langford
Editor-in-Chief · Thursday, November 12, 2026 at 12:30 AM · 1 min read
Festive online sales up 17%, but miss forecasts  — Mumbai Business news

Bengaluru: Ecommerce and online retailers clocked Rs 1.40 lakh crore in gross merchandise value (GMV) sales during the month-long festive period, up 17% from around Rs 1.20 lakh crore last year, but still below expectations as mobile phone sales slumped more than anticipated, show data by market research firm Datum Intelligence.The season had been expected to hit a record Rs 1.50-1.55 lakh crore in GMV, up 25-29% from last year. GMV is total

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