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Instagram wants longer videos. Will creators find them worth the cost?

Marcus Chen
Managing Editor · Sunday, November 8, 2026 at 2:30 AM · 1 min read
Instagram wants longer videos. Will creators find them worth the cost? — Mumbai Technology news

Instagram’s push into long-form video with Features could bring it into closer competition with YouTube. But creators say the format’s success will depend on monetization, production costs and whether brands and audiences follow them beyond Reels.

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