Q-comm delivers huge festive triumph for D2C brands

Direct-to-consumer (D2C) brands across fashion, beauty and personal care (BPC), healthy snacks, gifting and puja essentials saw strong sales growth this festive season, even as shoppers grew more cautious about what they bought, founders told ET.Beauty brand Pilgrim and healthy snacks brand Open Secret both doubled their sales year-on-year (YoY) during the festive period, driven by purchases on quick-commerce platforms.“Quick commerce has