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Vishal Mega Mart’s value proposition faces a test as it reshapes strategy

Katherine Langford
Editor-in-Chief · Wednesday, October 21, 2026 at 2:43 PM · 1 min read
Vishal Mega Mart’s value proposition faces a test as it reshapes strategy — Mint India, Mumbai Business news
Image: Mint India

The value retailer is freezing entry prices and testing smaller stores and premium formats to boost growth as a festive lag squeezes September-quarter margins.

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